Getting your business message delivered on base to San Diego Sailors and their family members, while supporting the MWR Quality of Life programs, is a win-win situation. MWR Sponsors receive highly visible packages focused directly at your target audience, the military customer. Our military market’s positive perception of sponsorship helps to shape their buying attitudes and loyalty to sponsoring companies. MWR Sponsorship shows your support through direct contact to our military. Sponsorship levels offer an array of benefits to maximize your company’s exposure to San Diego Sailors, their families, military retirees and DoD employees.

If you want to be recognized for your commanding position as a market leader in supporting the Military Family, you will want to consider our top levels of Sponsorship. MWR provides considerations such as:

• Top level Sponsors receive Company recognition through more than 400,000 promotional exposures
• TV commercials, radio commercials, feature articles promoting events
• Booths at events including canopy, table and chairs
• Base marquees on five naval installations promoting event “Presented by” Sponsors
• Movie slides promoting events and Thank You ads averaging 115,000 exposures monthly on base theaters
• Logo or Company recognition on applications, brochures, posters, flyers and event bag stuffers
• Face-to-face representation at MWR Navy events
• Promotional and Thank-You ads in Wave~winds, our bi-monthly magazine with 25,000 issues - distributed to the “Military Family” and available online at www.mwrtoday.com
• "Navy Life This Week" electronic newsletter distributed to 50,000 readers weekly
• Logo or Company recognition on event T-shirts
• Logo or Company recognition on banners at events, on base fences and in MWR facilities
• Logo or Company recognition on vehicle magnet signs
• Verbal recognition at events

San Diego Metro Demographics

Military Patrons in San Diego Include:

• 59,000 Sailors
• 57,000 Marines
• 11,000 Reservists
• 48,000 Civilian Employees
• 82,000 Military Retirees
• 250,000+ Family Members
• 500,000+ in the San Diego metro military market!

Facts About San Diego's Military

• 73% of active duty is male, average age of 26 and 10.2 years average length of service
• 73% live off base
• 55% are married
• 16% are retired military, most with multiple income sources
• 74% are ranked E-4 and above
• 15% are officers
• 91% have major credit cards
• 80% own their own vehicles
• 61% plan on buying a new vehicle within 12 months
• 95% plan on furthering their education and can receive up to $3,500 in tuition assistance
• 100% shop at civilian department or specialty stores, averaging 4.3 visits per month
• 93% average 2.5 trips per year on civilian airlines each year
• 88% plan on buying video, stereos or speakers
• 48% plan on buying a personal computer
• 18% perform their own auto maintenance

Who We Serve

• Naval Air Station North Island (NASNI)
• Naval Amphibious Base, Coronado (NAB)
• Naval Base San Diego (NBSD)
• Naval Base Point Loma (NBPL)
• Naval Mine and Anti-Submarine Warfare Command, Point Loma (NMAWC)
• Naval Medical Center San Diego (NMCSD)

Navy San Diego is Homeport for:

• 53 Surface Ships
• 220 Aircraft
• 2 U.S. Coast Guard Cutters
• 7 Submarines
• 4 Coastal Patrol Boats for our Navy SEALs
• 2 Aircraft Carriers ~ USS Ronald Reagan ~ USS Carl Vinson
• 6 USNS Military Sealift Command & Supply Ships
• 1 Hospital Ship ~ USNS Mercy
• 2 Oilers
• 2 Fleet Tugs
• 6 Mine Counter Measures Ships
• 2 Littoral Combat Ships (LCS) ~ USS Freedom ~ USS Independence