Advertising Opportunities
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NRSW Morale, Welfare and Recreation (MWR) San Diego Metro ADVERTISING OPPORTUNITIES
Partnering with MWR puts you in direct contact with the 500,000 strong military market in their workplaces, at homes and online in San Diego County. Annually more than $13.5 billion flows into our county’s economy due to the military presence.
Advertise your business in:
- Wave~winds Magazine
- Movie Theater Slides and Video
- Movie Theater Schedule Brochure
- Navy Life This Week Electronic Newsletter
- Discount Amusement Ticket Brochure
- Banners, Posters, Countertop Signs and Brochures
- Vehicle Wraps
- West Coast Services Directory For Navy and Marine Corps
WAVE~WINDS MAGAZINE
MWR produces 25,000 magazines bi-monthly featuring activities at San Diego MWR facilities and events for the military family! Wave~winds is distributed at more than 108 San Diego Community Support Programs facilities, included in Welcome Aboard packets given to new arrivals, and is mailed free to subscribers’ homes or offices. Wave~winds is also available online at www.mwrtoday.com which attracts 112,000 visitors monthly.
Wave~winds advertising rates per bi-monthly issue (rates are reduced with frequency):
| FULL COLOR | 6X | 3X | 1X |
| Full-page 7-1/2"w x 10"h | $1,494 | $1,876 | $2,152 |
| Half-page 7-1/2"w x 5"h | $960 | $1,130 | $1,296 |
| Quarter-page 3-1/2"w x 4-1/2"h | $722 | $848 | $984 |
| COVERS FULL COLOR* | 6X | 3X | 1X |
| Outside Back Cover 8-3/4"w x 7"h | $3,586 | $3,906 | $4,394 |
| Inside Front or Back Cover 7-1/2"w x 10"h | $2,980 | $3,166 | $3,474 |
| Half-page Inside Front or Back Cover 7-1/2"w x 5"h |
$1,612 | $1,896 | $2,084 |
*Dependent on available space
MOVIE THEATER SLIDES AND VIDEO
These vibrant, full-color advertisements are shown on full-size movie screens for 30 or 15 seconds. Each theater runs 72 first-run movies monthly. Average attendance is 900 per movie, 64,800 monthly at Naval Air Station North Island and 700 per movie, 50,400 monthly at Naval Base San Diego. Total monthly exposures average 115,200. (Advertising presentations run for approximately 30-45 minutes prior to each movie.)
| Advertiser-provided SLIDES monthly rate | |
| Both theaters | $1,000 |
| One theater | $600 |
| Advertiser-provided VIDEO monthly rate | |
| 30-second spot/both theaters | $2,000 |
| 30-second spot/one theater | $1,300 |
| 15-second spot/both theaters | $1,250 |
| 15-second spot/one theater | $750 |
MOVIE THEATER SCHEDULE BROCHURE
Movie Theater Schedule brochures are printed twice a month with an average printing of 6,500 each (13,000 copies monthly).
| Advertiser-provided black & white ads, (2 issues-4 weeks) | |
| Full-page 2-7/8"w x 7-7/8"h | $700 |
| Half-page 2-7/8"w x 3-13/16"h | $500 |
| One-third page 2-7/8"w x 2-1/2"h | $350 |
"NAVY LIFE THIS WEEK" ELECTRONIC NEWSLETTER
“Navy Life This Week” is a weekly electronic newsletter produced for military members, their families, DoD employees and retirees. “Navy Life This Week” is emailed to San Diego Navy base computers, MWR patrons and individual subscribers and posted on www.mwrtoday.com. Feature your business in a 4-week half-page or full-page ad or create a readers’ trivia contest. If you choose the contest, you provide the trivia questions about your business and a contest prize worth $50 or more; we place the contest in the newsletter with your logo and direct our readers to your website to find the answers. Contests run for three weeks, then we choose a winner, announce it in the newsletter, run a thank you ad for your support the fourth week, and we distribute the prize. What could be easier? Four weeks to reach approximately 50,000 readers weekly.
| Full-page ad 7-1/2"w x 10"h | $500 |
| Half-page ad 7-1/2"w x 5"h | $350 |
| MWR's Trivia Contest advertisement fee: 4 week contest with sponsor-provided prizes worth $50 or more (name/logo will appear next to contest questions). |
$350 |
DISCOUNT AMUSEMENT TICKET BROCHURE
Discount Amusement Ticket brochures are printed quarterly with an average printing of 14,000 each run. Ticket brochures are distributed to over 108 MWR facilities, including seven ticket offices.
| Rates for black & white, single issue | |
| Full-page ad 3-1/2"w x 10-1/4"h | $2,300 |
| Half-page ad 3-1/2"w x 5"h | $1,200 |
| Quarter-page ad 3-1/2"w x 3"h | $800 |
ADVERTISER-PROVIDED BANNERS, POSTERS, COUNTERTOP SIGNS AND BROCHURES
MWR operates Liberty Centers, Gyms/Fitness Centers, Bowling Recreation Centers, Auto Skills Centers and Youth Centers for our military families. Maximize your advertising exposure in our facilities. Liberty Centers are open to junior enlisted active duty and serve 90,000 monthly. Fitness facilities serve 84,000 monthly. Three Golf courses serve 80,000 monthly. Bowling Recreation Centers serve 100,000 monthly. Youth Centers and Auto Skills Centers serve 30,000 monthly.
Monthly rates for:
| Banner (6'w x 3'h) placement | |
| Eight Fitness Facilities | $2,000 |
| Six Liberty Centers | $1,750 |
| Three Golf Courses | $1,500 |
| Ten Sports Fields & Courts | $1,500 |
| Two Bowling Recreation Centers | $1,200 |
| Eight Youth Centers OR Two Auto Skills Centers | $1,000 |
| Poster (22"w x 28"h) placement | |
| Eight Fitness Facilities | $1,500 |
| Six Liberty Centers | $1,250 |
| Three Golf Courses | $1,000 |
| Two Bowling Recreation Centers | $750 |
| Eight Youth Centers OR Two Auto Skills Centers | $500 |
| Countertop Signs (8-1/2"w x 11"h) & stands | |
| Eight Fitness Facilities | $1,100 |
| Six Liberty Centers | $900 |
| Three Golf Courses | $600 |
| Two Bowling Recreation Centers | $400 |
| Eight Youth Centers OR Two Auto Skills Centers | $300 |
| Countertop Brochures (4"w x 10"h) & stands | |
| Eight Fitness Facilities | $1,500 |
| Six Liberty Centers | $1,000 |
| Three Golf Courses | $750 |
| Two Bowling Recreation Centers | $500 |
| Eight Youth Centers OR Auto Skills Centers | $400 |
| Sampling | |
| Eight Fitness Facilities | $1,100 |
| Six Liberty Centers | $900 |
| Three Golf Courses | $600 |
| Two Bowling Recreation Centers | $400 |
| Two Auto Skills Centers | $300 |
VEHICLE WRAPS
MWR staff uses government vehicles to attend meetings and homecomings, make deliveries and support base events. Monthly, the 15 passenger buses and program vehicles are used to transport active duty to recreation areas located throughout Southern California in the Navy Southwest Region. Vehicle wraps are an excellent way to get your company name branded with an estimated 250,000 exposures monthly. Advertiser supplies, installs and removes wrap.
| Annual Rate: | |
| 15-Passenger Bus | $12,000 |
| MWR Program Vehicle | $10,000 |
| Electric Golf Cart | $6,000 |
WEST COAST SERVICES DIRECTORY FOR NAVY AND MARINE CORPS
Military West Coast services directory (45,000 published) is approximately a 48 page full-color publication distributed to 75,000 military customers. Directories are mailed to MCCS patrons and distributed through Marine and Navy Welcome Aboard packets, family housing welcome centers, bachelor housing, MWR, Fleet & Family Support programs, and MCCS facilities. The Directory is also available for download on the regional websites at: www.mwrtoday.com and www.mccswest.com. As ad space is limited, the contract deadline is April 6, 2012 with camera-ready art due April 13, 2012. Issue date is June 1, 2012.
| Full-Color Ad: | |
| Full-Page Back Cover (4-1/8"w x 7"h) | $4,000 |
| Full-Page (4-1/8"w x 7"h) | $2,000 |
| Half-Page (4-1/8"w x 3 1/2"h) | $1,500 |
